Business, economic development - the unofficial Chamber of Commerce

If you are looking for an immediate increase in your website traffic, and you don’t want to shell out a lot of money for pay-per-click search engines, I’ll let you in on a secret that has helped me make many sales and build large lists very quickly with zero cash up-front: it’s called “OPT” (Other People’s Traffic).

Other website operators have the targeted website visitors you need right now - you just have to convince them to funnel some of it your way. Your mission is to find people who can refer you their traffic either for a percentage of the sale, a flat fee, a trade for services, or on a per-click basis.

NOTE: I prefer to pay people a big percentage of the sale - as much as 50% - because it has the lowest risk for me as the merchant. I only pay when a sale is made and, therefore, I make it well worth someone’s while to work with me. That’s the whole idea behind a successful affiliate program.

The quickest way to find people who can refer you traffic is to take inventory of whom you know. Who operates a site drawing the type of visitors you need?

For example, if you have a website that sells fishing lures, then you want to find ezines, websites, and discussion groups dealing with fishing rods, tackle boxes, fish hooks, fishing trips, fishing supplies, etc.

Get the picture?

Once you have exhausted the list of people you know, go to the search engines and do a search for the keywords that would bring targeted traffic to your site. Make a list of the websites that rank well in those searches and approach those individuals with related, but non-competing sites about a traffic deal.

To continue the above example, that means go to the search engines and do searches for “fishing rods”, “fishing trips” and related keywords to your site to find others who already have the traffic you need, but who don’t directly compete with you.

Try to work all your agreements on a traffic trade or per-sale basis first so you won’t have to pay any cash out of pocket until after a sale is made.

If you don’t have any traffic to trade, or they don’t want to get paid by the sale only, then you should negotiate a per-click or per-signup deal.

Paying by the click or by the signup means you only pay when a visitor comes to your site or signs up to receive your newsletter or other information. With this structure you only pay for performance and don’t waste any money on advertising that doesn’t directly result in bringing visitors to your site.

You have 3 main choices for funneling another site’s traffic to yours: endorsed mailings, pop-up windows, and link trades.

1. Endorsed Mailings

Endorsed mailings are by far the best way to funnel traffic from another site. A well-written endorsement letter by a website operator who already has a relationship with people who can buy from you is often worth its weight in gold. An effective endorsed mailing can result in traffic, sales, and money in your pocket within just a few hours of sending it.

2. Pop-Up Windows

Focused “pop-up” windows represent the next fastest way to funnel traffic to your site. When used incorrectly, pop-up windows create an annoying distraction for web surfers. Make sure your pop-up windows are relevant to exactly what visitors came to your site for in the first place!

My experiments have shown that a “pop-under” works best. This is where your website pops behind the other person’s page. Go to http://www.7dayebook.com for an example. You’ll see my other ebook, “eBook Secrets Exposed,” pop *under* the 7 Day eBook site.

When the visitor is finished viewing the main page and closes it… your page is right there!

TIP: For maximum sales, make sure that your page is closely related to the page that is referring traffic to you.

3. Link Trades

The next way to funnel traffic from other sites is using “Reciprocal Links” - which is a fancy way of saying trading links with someone. Make sure you negotiate a high profile spot for your link on the other person’s site.

Creativity is key when negotiating with other websites to steer some or all of their traffic your way. Show them how sending you traffic will make them money through affiliate commissions, how their readers will appreciate being introduced to new and valuable products (yours), or how you can open a new stream of income for them by paying them a few cents for every unique visitor they refer to you.

They win by making extra money and making their customers happy. You win by attracting traffic to your site that is focused and highly targeted to your offers.

Creating win-win scenarios like these will cause people to jump at the chance to work with you and send you all the “OPT” you can handle.

About the Author:

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links…

Simple “Traffic Machine” brings Thousands of NEW visitors to your website for weeks, even months… without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com

Why Should I Exchange Links?

Links brings interested visitors and potential customers to your website. Links also help in increasing your popularity and are helpful in gaining better search engine positioning as search engines lay great emphasis on link popularity. The World Wide Web is a huge network of websites and it is impossible to browse the web without appropriate links. By displaying links on your website and by getting your link displayed on other websites, you are helping expand this web.

Types of Links

Links discussed here are of two types:

1. Text Links: A written description of your website, with a hypertext link to your site.

2. Graphic Link: Banners or buttons hyperlinked to your website.

For many reasons, text links have an advantage over graphic links. Text links do not take any time to load and are quickly indexed by search engines.

The first thing you need is a good text link. A good text link is one which describes your website, its content, products or services in a simple and easy-to-understand manner, in minimum possible words. Write out a simple, yet effective copy for your text link. It is advisable to keep 4-5 different texts ready so that you have different text links all over the web. Exactly similar text links on many websites may cause you to get banned from certain search engines.

Where to place links?

Ideally, you should have a separate page for links or resources which should be linked to, from your index page. It is not advisable to place links on your homepage as we do not want our visitors to click on links and leave our websites as soon as they enter!

Finding Sites to Exchange Links With

Link exchanges are most beneficial when websites are of similar nature. For example, if you sell handbags, a customer looking for handbags on another handbag website is more likely to be interested in visiting your website than a customer of a website selling drill machines. Here is how to find the appropriate websites to exchange links with:

1. Search for websites on search engines. Type in the main keywords of your business (for e.g. handbags) and you will get a list of websites in the same industry. Visit their websites and see if they have a ‘links’ page. That page will also contain information on how to request a link exchange.

2. If you find a ‘links’ page on a website, take time to visit all the websites that are linked. If those websites have exchanged links with the website you are visiting, they are sure to be interested in exchanging links with other websites i.e. yours.

3. On your own ‘links’ page, mention info about how people can request link exchanges with your website. Mention a specific email address where they can contact regarding link exchanges or use a contact form. You will start receiving link exchange requests and it will be up to you to decide which websites are worthy of linking to.

4. Ask for link exchanges in the message forums and newsgroups you visit regularly. Owners of similar websites will be glad to respond.

About the Author:

Lata Tokhi is a successful website publisher with a network of popular websites. She shares her internet success secrets with you at http://www.MomTycoons.com

Visit some of her other popular websites at http://www.DotComWomen.com, a Home & Lifestyle website and an online community and http://www.Celebrating-Christmas.com, a complete Holiday portal.

It is very important to know where your traffic to your Web site is
coming from. Is it through a Search Engine, or through the promotion of
your URL in an ad or a newsletter?

This information will give you another clue as to your visitors’
mindsets when they arrive to read your Web site’s content. Why? Because
“ad traffic” is tougher to persuade than customers who arrive via
Search Engines.

Why? Why is ad traffic tougher? Because if people find you via an ad,
they know they’ve been “pitched.” And they know another pitch is
coming. So they feel that you are using their time.
But if they find you via Search Engines, that’s another story…
They were looking for you! They found you via a keyword search, so they are targeted.

Search Engines are, by far, the #1 way that surfers find Web sites. If they cannot find your site, it does not exist.
One more important point…

Finding a site through a Search Engine is more credible than
visiting a site due to advertising. It is the offline equivalent of
reading editorial content in a newspaper, as opposed to an ad.
So, how to tell Search Engine about your site? How to make it indexed?
One of the very workable and easy way - to write articles - get
published. Write articles for publication on other websites. The author
profile will link to your site. And the Search Engine will find this
link and index. The search Engine will know about you.

But where to post? It may take long term, - you can say. There also is an easy
way. Make this process automatic. There are many advertising tools. 1 of them is
Blogs Auto Filler - look at http://nezabudka.oksima.biz.
Using this program you can post hundreds of articles after one click.
The sites to post can be found by the program.
You can easy make your site
searchable by search engines saving your own time. Make your site
indexed by Search Engines and invite people to visit your site.

I
use this software myself and… How did you come to this site? I think
you found it in the Search Engine ;). As many other people do. Hope you
find it useful and will come again. So, Blogs Auto Filler is good choice for fast advertising.

And also you may be interested in good keywords for you site - there is another good free tool - keyword generator. It is located at http://keyword-generator.oksima.biz. It generates up to 100 relevant keywords for your advertising. Also available a paid version of keyword generator which generates more than 2000 relevant keywords. In addition I can tell that when I bought Blogs Auto Filler I got a free bonus - Fake Referrals script.

I wonder why do I need it until I visited http://fake-referrals.oksima.biz site. This tool is being sold separately from Blogs Auto Filler and it costs just $35. I tried instructions, which I found on the site and I was very glad that I got it for free :). It is very powerful tool to make your site listed in search engines without any reciprocal linking or something like that.

Is your web site performing as you expected? Do you know who
visits your site and how often? What is the nature of their
visits? Where do your visitors come from? What other web sites
or search engines are referring visitors to your site? What web
pages interest your visitors the most and which ones attract
less attention? As a teaching consultant of On-line Marketing
courses, I frequently formulate similar questions to audiences
that generally include sales directors and marketing executives
from medium and large size companies. My listeners are always
amazed when they realize that even though their companies are
investing large sums of money to conduct market studies or
purchase marketing results (e.g. Nielsen) to learn about their
client’s preferences, they are not taking advantage of analyzing
and interpreting the data from their own web traffic statistics.
The differences between the two primary sets of web traffic
statistics –server activity analysis and real-time statistics
via script controls and cookies- have already been covered in a
former write-up (see “What is behind all those web traffic
reports”, 9/2/03). This article will now focus on those pieces
of information, contained in a web traffic report, that are of
most interest from a Marketing perspective. After learning where
to look and how to interpret the data, one will feel more
encouraged to embark in the apparently arduous task of
interpreting web traffic statistics. Our prize at the end will
be a significant increase in web site performance, greater
traffic, better search engine positioning and a deeper
understanding of the expectations and interests of our web
visitors. All this combined can translate into additional sales,
more registered users and a larger amount of frequent users.
Let’s explore what we need to consider first. Web Traffic Hits,
visited pages, number of sessions… Rather than being overly
concerned with the absolute values of these statistics that,
incidentally, may vary dramatically based on the type of
software being used to measure the web traffic, we should pay
attention to the evolution of these values over time while
maintaining the measuring software the same. One can click on a
weekly or, better yet, monthly view report and the graph will
quickly show whether our traffic is increasing or decreasing,
and a simple mathematical computation (perhaps the tool
automatically provides it) of dividing the number of visited
pages by the total number of visitors will tell us how many
pages a visitor views on average. Whether our traffic increases,
decreases, or remains stable, it will be interesting and
valuable to see when a particular trend changes and analyze if
the change is caused by a previously planned action, such as the
launch of an on-line publicity campaign, the agreement to
exchange web links with other sites, or the start of search
engine positioning services. Visitors In this section, it is
important to distinguish between unique visitors and repeating
visitors. If one of your goals is to sell a service or product
on-line, a high degree of repetition from your visitors will
likely indicate a high level of customer commitment to your
service or product. However, one must exercise caution when
evaluating the number of unique versus repeating visitors. If
your tool, for instance, uses the visitor’s IP address to
determine whether the visitor is unique or not, the tool will at
times count multiple visits from the same user as unique. This
can happen when a visitor uses a dial-up modem to access the
Internet, since each call will likely get a different IP address
assigned. Conversely, if a group of users is accessing the
Internet behind a router or proxy, they will all share the same
IP address and the tool will count them as a single repeating
visitor. If cookies, on the other hand, are used to determine
the uniqueness of a visitor, the data collected will be much
more reliable.

Other useful information typically associated with visitors is
their country of origin and their language, which may prove
useful when considering international opportunities or the value
of creating a version of your web site in another language.

Visited Pages Determine which pages are visited the most besides
your default page, which tends to register the largest number of
visits since it is the typical point of entry to your web site.
Identify those areas of most interest to your visitors. By
analyzing the most common navigational routes, discover how far
your visitors click. If the report, for example, reflects a
large number of visits to your home page and classifies them as
unique page visits, it could mean one of two things. Your site
is experiencing low quality traffic, with visitors not
interested in your products or services and therefore not going
beyond your home page, or you may want to consider redesigning
the home page, since apparently is not generating enough
interest among your visitors and thus, they are not navigating
deeper into your web site.

The report will also identify the most common exit point out of
a visitor’s session. Once this exit page has been identified,
its design can be reinforced to include new points of interest
with links to other sections of your web site. Sessions and
visit duration This value tries to measure the amount of time
that a given user spends navigating a web site. One must be
careful, though, when considering this piece of information,
since a visitor could inadvertently leave a window, and
therefore a session, open and minimized. This would be measured
as an active session, even though the user was not actively
navigating through the web site. In any case, a large number of
very short visits could indicate an erroneous positioning of a
web site. In other words, the web site is attracting visitors
who cannot find what they were expecting. Referrals and search
engines One of the most valuable pieces of information that can
be obtained from a web traffic statistical report is the origin
of the visits. In other words, it is extremely helpful to know
the web site that visitors were navigating prior to reaching
ours. We will be able to distinguish between users who clicked
on a link at another web site in order to reach ours from
visitors who clicked on one of the search results returned by a
search engine. In this latter case, the report will also
identify the keywords that were used to launch the query.

A large number of referrals will come from other pages within
your own web site, while the rest of the referrals will
typically be from external web sites or search engines. In
occasions, you will also find visits from web based e-mail
services or directly from a visitor’s Internet browser,
indicating that your site is probably stored as a favorite, or
the URL has been directly typed on the browser’s navigation bar.

It is important to regularly track those web sites that act as
referrers to our web site, or those search engines that most
frequently locate our web site with a given set of keywords. A
final word of caution: be careful not to click directly on the
links included in the report belonging to the referral web
sites. If you do, the statistics report page may appear as a
referral to their web site, and depending on the security of
your server, your statistics report page could be accessed by
the owners of the referral web site. Search keywords Search
keywords are those words or phrases that Internet users provide
to a search engine in order to find new web sites. Phrases are
typically more valuable than isolated words, but both can be
used to identify the interests of your audience. In some cases,
you may be surprised to learn some of the keywords that were
used to locate your web site as well as those terms that were
never used. It will be interesting to observe the evolution of a
particular term over time. For example, if your web site
promotes real estate, you may detect changes in customer
preferences for certain areas based on the number of search
keywords associated with specific locations. If a location
rarely shows up as a search keyword, it may be a good indication
that your customers are not interested in real estate there.
Likewise, terms such as buying or selling will suggest the type
of transaction that your clients are looking for.

Internet browsers, operating systems, screen resolutions…

Finally, it may be helpful to check on the type and version of
Internet browser being used by your audience, as well as the
type of operating system and screen resolution. These are mainly
technical aspects, but may prove very useful for redesigning or
optimizing your website. For example, a web site can be
optimized for a specific Internet browser or a particular screen
size. At times, one will notice that different markets will
favor certain computer configurations. Conclusion Web statistics
provide such large amounts of data regarding the activities
taking place inside a web server that processing all of it may
become an overwhelming task. However, once you become accustomed
to locating inside your own web analysis tool or service all the
values described in this article, you will be in a position to
properly evaluate the information that is being conveyed, as
well as observe its evolution over time. This will allow you to
take action and make the appropriate marketing decisions that
will maximize the performance of your web site. Soon, you will
identify your most important metrics, what you want to measure
with them and the reason why.

Most professional web hosting service providers include some
type of web traffic control system for their customers. If your
provider does not offer this capability, you will be able to
find equivalent services from other Internet-based companies
that provide web traffic statistics. After you start receiving
your traffic reports, allocate in your weekly schedule adequate
time to evaluate the information. You will discover soon that
this invested effort will start paying dividends!

So instead of going out and joining thousands of safelists
and posting to tons of FFA pages, which are just a couple of methods many still use today with very little or no success, I want you to try a different method.

Lets say your website sales a product for people who play golf. For this example, lets pretend it’s some new type of golf club to improve your swing. You can develop what the top 5% of internet marketers create and that is called a “pre-sell” page. It can be a personal recommendation for using the product giving examples of how it worked for you and you might want to include a little history about yourself like how long you have played the sport and things you have tried in the past etc. etc… Build a little bit of a rapport with the
prospective customer. Let them begin to get to know you and trust you. But never ever make it sound like you are selling something and do not mention a price.

You might try including a link casually within your conversation which will actually be a link to your website. Your customers will be much more inclined to buy from you since they didn’t feel like you were trying to “sale” them. You may have mentioned something in your story that they could relate to.

Now once this page is set up, you will want to start writing your articles. I would recommend 10-20 a day if you can. Go through your website and start picking out keywords that you feel someone would try to search for. Build your articles on those keywords. So a keyword could be “Golf Swing”. You will want that in the beginning of your title (this will help in the search engine rankings and also to be picked by others who will want to publish your article). Your title could be Golf Swing Tips or Golf Swing Improvement, something to that
effect.

Make sure you continue to use your keywords throughout your article but do not overdo it.

I have personally been using these techniques among a couple others to see a major difference in my website traffic and my sales.

Olivia Justus operates a successful home based business earning multiple streams of income. For more information, please go to http://www.oliviamarie.info

You may already know all of the various traffic generation basics, but still find that your site still isn’t getting the amount of traffic that it deserves. This could be happening for a variety of reasons, and it is important to find out what those reasons are and make the necessary corrections.

The first thing to consider is what you are currently doing in terms of marketing. Are you actually using the traffic generation basics to get traffic? Do you even have a marketing plan? Marketing can be very time consuming, but if you want traffic, it is necessary. The days of ‘build it and they will come’ are over. There are billions of websites in existence, and unless you tell them you’ve built it, they aren’t coming! Don’t wait for them to come – go out and drag them in!

If you do have a marketing plan, and you actually are using the traffic generation basics, and you still aren’t getting the traffic, take a look at your marketing materials. Your signature files, your short ads, your solo ads, your PPC campaign text, and everything else you use in your traffic generation endeavors should be located in one file. Take a long look at it all. Maybe your words aren’t working.

Are you allowing enough time to employ your marketing plan each week? 90% of your working hours should be spent marketing your website and generating traffic. Most successful Internet Marketers make sure that they are working enough hours, and putting in the marketing time needed to make the income that they desire. Are you doing this? If not, you need to take a look at your schedule and make some changes.

If you are involved in joint venture deals, and you aren’t getting traffic, that is a real problem. It is time to take a look at those deals and see if you are in fact benefiting from them. If not, maybe it is time to find new JV partners who can get you the traffic that you need. It may also be a simple question of reworking an existing deal that you have with your current JV partners.

Take a look at your links as well. Do this by looking at your website statistics. Are the sites that are linking to you sending you any traffic? If not, you need to start a new linking campaign that will enable you to find sites that will send you the traffic you need. What about the forums that you are posting in? Are they as active as they once were? Start searching for new communities to hang out in to employ some traffic generation basics.

Take a long hard look at your marketing plan, and note what is working and what is not working. Try to determine what the problem is with the marketing actions that are not working, and do a little research to determine ways that you can improve what is working. If you don’t have a written marketing plan, now is the time to make one. You should write down what you are marketing, how you will market it, the marketing materials that you will use, and the amount of time you will spend on each marketing task each day or week.

Traffic is everything. If you’ve tried everything that you can think of and nothing is working to your satisfaction, maybe it is time to bring in some hired guns for traffic generation basics. Visit http://www.TheIMconnection.com to find more information on getting the help that you need right away! Traffic generation is an ongoing process. There is no end in site. Think about the big sites like Yahoo – even Yahoo still uses traffic generation basics!

Jason frequently gives tips like this to the subscribers to his newsletter. Visit JasonDeVelvis.com and subscribe to his newsletter today!

If you are not using forums in your website now may be a good time to get started. With Google and Yahoo putting the emphasis on fresh new content, it is important for search engine optimization purposes to be adding fresh new content to your site on a daily basis. Forums can help get you that fresh new content. If done correctly you will have fresh new content added on a daily basis from your users and visitors with very little effort on your part.

Recently I have discovered just how easy it is to add a PHP bulletin board (forum) to my web site. First you need to download the script from http://www.phpbb.com . It’s a free download so don’t worry and they have a support section that explains how to install the script.

You will also need to make sure your host has PHP support and a MYSQL database configuration. In most cases this is an upgrade from your basic hosting package but the cost is minimal compared to the services that you will receive. PHP is a very powerful tool for your website.

If you don’t know anything about PHP or MYSQL, don’t worry about it. I use 2 different web host providers and in both cases the support I got was excellent. Both host providers voluntarily installed my PHP bulletin board script for me. All I had to do after it was installed was to go to my administration panel and start adding the subjects for my new forum.

Once you have set up your forum you will need to tell everyone about it. A forum is no good if there is nobody posting to it. If you have an e-mail list or e-mail a newsletter periodically, e-mail your list telling them about your new forum and inviting them to join.

One of the best ways to get new members to your forum is to use other forums. Put a link in your signature file inviting members to your forum. I currently have around 20 forums that I am a member of and try to post to on a regular basis. My signature file contains a link to my forum and to my blog. This also creates free traffic to my web site. I have heard of people who post to 100’s of forums on a regular basis just to get free traffic to their site. If you do this be very careful not to spam the forums. Only use affiliate links in your signature file. And always try to post something useful to the readers or it may be considered spam.

Once you start getting posts on your new forum from new users try to respond as much as you can. If it’s the person’s first post, be sure to welcome them to the forum and offer any assistance that they may need. The more posts on your forum the better. You don’t want people going to your forum to find nothing. It is better to have 30-40 posts all from yourself than to have no posts at all. When I started my first forum I did exactly that just to get it started and I continue to add posts on a regular basis.

Eventually your forum will take on a life of its own, creating fresh new content on a daily basis, giving you better search engine rankings, and all the FREE traffic your website can handle.

Tom Worsley is a successful work from home Internet marketer and independent
representative for Strong Future International (SFI), Owner and
Webmaster for http://kawarthapublishing.com. This article may
be re-published on your site or in your newsletter as long as
this resource box is included.

How many ways can you get free web site traffic? Who knows, but here are some to get you started. Hopefully there will be one or two ways here that you haven’t yet tried.

1. Submit your web site to search engines. Don’t wait for them to find you. You can automatically submit to 20 at freewebsubmission.com. You’ll have to submit manually to Google (www.google.com/addurl.html).

2. Directories. Do a search for niche directories for the topic of your website. Just type in “directory + online games,” or whatever your site is about. There are also many general directories that accept submissions for free. The primary value of directories is not direct traffic, however. It is the links that help your ranking (and therefore traffic) with the search engines.

3. Forums. A great source of traffic for some sites. Talk about things of interest to you, and get free traffic to your web site (always sign off with a link). You may want to link to subscription pages for newsletters or e-courses you offer, to get maximum repeat visits from the traffic.

4. Free classifieds. There are many places that you can advertise for free, although few of them seem to be of any value. Test a little, and go with the ones that deliver.

5. Exchange Links. Exchanging links with other web sites can get you free traffic in two ways: traffic from the site, and traffic from the search engines, because the link helps your ranking with them.

7. Give testimonials. Do you love an e-book or other online product? Tell the author, and let her know she can use your testimonial. Mention that you’d appreciate it if she left the link to your site (under your name) active. Good testimonials are valuable, and you’ve probably seen them with a name and link attached.

8. Write articles. A great way to generate free web site traffic. In fact, thats what this article is about, and I have to tell you that there are at least ten more ways to get free traffic in my newsletter. You may want to visit the site and sign up.

Steve Gillman writes on many money-related topics. To learn more, and to subscribe for FREE to “Web Site Optimization Secrets,” go to: http://www.TheMoneyMakerSite.com

The Internet is a new marketing medium playing field for any
business wishing to get acquainted with its potential. Understanding the power of the web and its mechanisms is important to the growth of your business.

If you think that traffic is the only thing you should focus on to make more profits, then you’re wrong. Of course traffic is important as it means visitors for your website, but there is one more important thing you need to focus on: converting that traffic into buying customers.

To succeed in this operation you need to attract the attention of your visitors, and you can do that if your web content is used correctly.

1. Speak to your visitors about their needs and wants.
   
   Your prospects’ primary concern isn’t that you’ve been in business for 25 years. They search internet because they need something and you must use the content to identify at least one common problem of your prospects and the benefit of using your product or service.

2. Use strong keywords.
   
   Think and make a list with words that define better the needs of your customers. Use them to make a strong message so people who read your content to know how you can help them.

3. Move prospects to action.
   
   If you want to prompt prospects to visit your web site to buy or to contact you, include an offer that motivates them to do so.

4. Ask prospects to contact you for more info.
   
   That way your prospects will provide you with their contact information and the problem they want solved. Use the web, email, and the phone to follow up and close the sale.

5. Ask for testimonials.
   
   Ask your customers to give you testimonials and put them on the website. Do not post only positive comments, offer a real, but positive image of your business.

   Valerian Dinca is a freelance writer specialized in internet marketing items like making money with home business

To improve our website ranking and internet presence we need to exchange links with other websites. Some search engines won’t even spider websites that do not have links pointing to them. But to improve the page ranking you have to make sure that big majority of links you exchange are relevant to the content of your website. For example there is no need to exchange links with travel website if your website is about food. You can still have some links to the website of not relevant content, but you should try to limit them.

So why should I bother having any non-relevant links?
Well you need many links pointing to you to build a good internet presence. If you try tools such as Marketleap’s link popularity check which can give you a detailed report on number of links to your website found in all major search engines, you’ll see that quantity of links does matter in terms of internet presence.

Page ranking goes up with number of links, but if the liks come from the websites with relevant content that page rank goes up higher.

So how do I build a good, relevant link directory?
Building a link directory is relatively easy but unless your server supports server side programming like PHP or ASP, maintaining it can be very time consuming. If your server has PHP support there are many link exchange scripts can be downloaded for free. Try searching hotscripts.com or scripts.com.

Some of the free scripts may be hard to install or customize, but if you have some programming knowledge it may be easy to do. There are also very affordable scripts out there like BeSeen – Automated Link Exchange which automates the whole link exchange process and also includes install file and detailed instructions on how to customize it.

Find out what approach to link exchange works best for you, because link exchange does affect our internet presence and page ranking and it will continue to do so for a while.

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